

Value preposition
(What value do we deliver to the customer; What problems are we solving and which customer needs are we satisfying?)
- Customer segments
Our most important customer and how to define them; Do we have more than one persona?
- Channels
Through which cannels our customers segments want to be reached – physical vs. online shop
- Customer Relationship
How to acquire and retain customers; How to grow sales and customer base?
- Revenue Streams
What is our sales model? Direct sale, subscription model etc.
- Key Resources
What do we need to make our business model work?
- Partners
Key Partners are the relationships that you have with other business, governmental, or non-consumer entities that help your business model work. These can be the relationships that your company has with your suppliers, your manufacturers, business partners etc. How to make and maintain business relationships?
- Key Activities
These are the most important actions your company must perform to operate successfully. How to identify key activities?
- Cost
Cost Structure describes all costs incurred to operate your business model.