This module is a part of a e-learning toolkit for green product development training. It is a first step in creating a so called “green” product – the idea generating step. The goal of the whole toolkit is to formulate a green idea, develop a prototype and create a pitch deck. At the end of the toolkit you will have product/service idea, some form of a prototype and a formulated pitch deck. This module is meant to be used as a part of the toolkit but can be used independently. The whole toolkit is meant to be used as a tool for organizing workshops, a supplementary teaching tool or for individual use. It is primarily meant for youth from 15 to 29 years old but can be used by anybody. It can be used for independent work or as a useful material for organizing workshops.